How to Download WhatsApp Business and Why You Should Use It
WhatsApp is one of the most popular messaging apps in the world, with over 2 billion users. But did you know that there is also a version of WhatsApp designed specifically for businesses?
WhatsApp Business is a free app that allows you to create a professional profile for your business, communicate with your customers, and grow your business. In this article, we will show you how to download WhatsApp Business for your device, how to set it up for your business, and how to use it effectively. We will also explain the differences between WhatsApp and WhatsApp Business, the features and benefits of WhatsApp Business, and the pricing and costs of using it.
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What Is WhatsApp Business and How Is It Different from WhatsApp?
WhatsApp Business is a tool for businesses to engage with their customers over the platform. It is built on top of WhatsApp Messenger and includes all the features that you rely on, such as multimedia, free calls, free international messaging, group chat, offline messages, and more.
There are two ways to use WhatsApp Business:
WhatsApp Business App: This is for small businesses who personally manage conversations with customers. To get started with the app, you need to download it from the Google Play Store or the App Store and create a profile for your business.
WhatsApp Business Platform: This is for medium to large businesses who communicate with customers at scale through programmatic access. To use the platform, you need to apply for a WhatsApp Business Account and integrate it with a CRM or customer support software.
The main differences between WhatsApp and WhatsApp Business are:
WhatsApp is for personal communication, whereas WhatsApp Business is for commercial purposes.
WhatsApp does not have any business profile or catalog features, whereas WhatsApp Business allows you to create a profile for your business and showcase your products and services.
WhatsApp does not have any automated response or bot facility, whereas WhatsApp Business enables you to set up greeting messages, quick replies, away messages, and chatbots.
WhatsApp does not have any messaging statistics or performance tracking, whereas WhatsApp Business provides you with insights into your messaging activity and customer feedback.
WhatsApp Business Profile Features
One of the major benefits of WhatsApp Business is the ability to create a profile for your business that helps your customers find valuable information about you. You can add various pieces of information about your business, such as:
Contact information: You can add your phone number, email address, website URL, and social media links.
Location: You can add your physical address and enable directions on Google Maps.
Description: You can write a short introduction about your business, what you do, what you offer, and what makes you unique.
Catalog: You can upload images, prices, descriptions, and links of your products and services. This allows your customers to browse your catalog and place orders directly from the app.
Business Messaging Tools
Another major benefit of WhatsApp Business is the availability of various business messaging tools that help you communicate with your customers more efficiently and effectively. You can use these tools to:
Send greeting messages: You can set up a message that welcomes your customers when they first contact you or after 14 days of inactivity.
Send quick replies: You can create and save frequently used messages that you can send with a single tap. This saves you time and effort when answering common questions or requests.
Send away messages: You can set up a message that informs your customers that you are currently unavailable or out of office. You can also schedule the message to be sent at specific times or days.
Use chatbots: You can integrate your WhatsApp Business account with a third-party chatbot provider that can automate your conversations and handle customer queries 24/7.
WhatsApp Business API
The WhatsApp Business API is a platform that allows medium to large businesses to connect with their customers at scale through programmatic access. The API enables you to:
Send notifications: You can send timely and relevant updates to your customers, such as order confirmations, shipping updates, appointment reminders, payment confirmations, and more.
Receive messages: You can receive and reply to messages from your customers, such as feedback, questions, complaints, suggestions, and more.
Integrate with other systems: You can integrate your WhatsApp Business account with your CRM, customer support, marketing, or other software that you use to manage your business operations and workflows.
How to Download WhatsApp Business for Your Device
To start using WhatsApp Business, you need to download the app for your device. Here are the steps to download WhatsApp Business for different devices:
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For Android Users
Open the Google Play Store on your Android device.
Search for WhatsApp Business or click .
Tap on Install and wait for the app to download.
Open the app and follow the instructions to set up your account.
For iOS Users
Open the App Store on your iOS device.
Search for WhatsApp Business or click .
Tap on Get and wait for the app to download.
Open the app and follow the instructions to set up your account.
For Web and Desktop Users
You can also use WhatsApp Business on your web browser or desktop computer. However, you need to have the app installed on your phone first. Here are the steps to use WhatsApp Business on web and desktop:
Open .
Open the WhatsApp Business app on your phone and tap on Menu > WhatsApp Web.
Scan the QR code on your web browser or desktop app with your phone.
You can now use WhatsApp Business on your web browser or desktop app.
How to Set Up WhatsApp Business for Your Business
After downloading the app, you need to set up your account for your business. Here are the steps to set up WhatsApp Business for your business:
Verify Your Business Phone Number
You need to verify your business phone number to use WhatsApp Business. You can use either a landline or a mobile number, but it must be different from the number you use for WhatsApp Messenger. Here are the steps to verify your business phone number:
Open the WhatsApp Business app and tap on Agree and Continue.
Select your country code and enter your business phone number.
Tap on Next and confirm your number.
You will receive a verification code via SMS or a phone call. Enter the code in the app.
Your business phone number is now verified.
Create Your Business Profile
You need to create a profile for your business that helps your customers find valuable information about you. Here are the steps to create your business profile:
Open the WhatsApp Business app and tap on More Options > Settings > Business Settings > Profile.
Add a profile photo for your business. You can use your logo or any image that represents your business.
Add a name for your business. You can use your official name or a short and catchy name that your customers can remember.
Add a category for your business. You can choose from a list of predefined categories or create your own.
Add a description for your business. You can write a short introduction about your business, what you do, what you offer, and what makes you unique.
Add your contact information. You can add your phone number, email address, website URL, and social media links.
Add your location. You can add your physical address and enable directions on Google Maps.
Add your hours of operation. You can specify the days and times when your business is open or closed.
Tap on Save to finish creating your business profile.
Add Your Product Catalog
You need to add your product catalog to showcase your products and services to your customers. This allows your customers to browse your catalog and place orders directly from the app. Here are the steps to add your product catalog:
Open the WhatsApp Business app and tap on More Options > Settings > Business Tools > Catalog.
Tap on Add Product or Service.
Add an image for your product or service. You can add up to 10 images per item.
Add a name for your product or service. You can use up to 500 characters.
Add a price for your product or service. You can use any currency and format.
Add a description for your product or service. You can use up to 500 characters.
Add a link for your product or service. You can use a URL that directs your customers to more information or to purchase the item.
Tap on Save to add the item to your catalog.
Repeat the steps for each item you want to add to your catalog.
Set Up Automated Responses
You need to set up automated responses to communicate with your customers more efficiently and effectively. You can use these responses to:
Send greeting messages: You can set up a message that welcomes your customers when they first contact you or after 14 days of inactivity.
Send quick replies: You can create and save frequently used messages that you can send with a single tap. This saves you time and effort when answering common questions or requests.
Send away messages: You can set up a message that informs your customers that you are currently unavailable or out of office. You can also schedule the message to be sent at specific times or days.
Here are the steps to set up automated responses:
Open the WhatsApp Business app and tap on More Options > Settings > Business Tools > Messaging Tools.
Tap on the type of response you want to set up: Greeting Message, Quick Replies, or Away Message.
Toggle on the option to enable the response.
Edit the message text as per your preference. You can use placeholders such as customer_name or business_name to personalize the message.
For away messages, you can also choose when to send the message: Always, Custom Schedule, or Outside Business Hours.
Tap on Save to finish setting up the response.
Use Labels to Organize Your Chats
You need to use labels to organize your chats and keep track of your customers and orders. Labels are color-coded tags that you can assign to chats, contacts, or products. You can use labels to:
Categorize your customers: You can use labels such as New Customer, Returning Customer, VIP Customer, etc. to segment your customer base and tailor your communication accordingly.
Manage your orders: You can use labels such as New Order, Pending Payment, In Progress, Shipped, Delivered, etc. to monitor the status of your orders and update your customers accordingly.
Filter your chats: You can use labels such as Important, Follow Up, Urgent, etc. to prioritize your chats and find the ones that need your attention.
Here are the steps to use labels:
Open the WhatsApp Business app and tap on More Options > Settings > Business Tools > Labels.
Tap on the + icon to create a new label. You can choose a name and a color for the label.
To assign a label to a chat, contact, or product, tap and hold on the item and then tap on the label icon. You can select one or more labels to apply.
To view all the items with a specific label, tap on the label name in the Labels screen. You can also search for labels using the search bar.
To edit or delete a label, tap and hold on the label name in the Labels screen and then tap on the edit or delete icon.
How to Use WhatsApp Business to Grow Your Business
Now that you have set up your account and profile, you can start using WhatsApp Business to grow your business. Here are some tips and best practices to use WhatsApp Business effectively:
Connect with Your Customers Where They Are
WhatsApp Business allows you to reach your customers where they are already spending their time and attention. You can use WhatsApp Business to:
Build trust and loyalty: You can use WhatsApp Business to provide personalized and timely customer service, answer questions, resolve issues, and collect feedback. This will help you build trust and loyalty with your customers and increase retention and referrals.
Increase awareness and reach: You can use WhatsApp Business to promote your business, products, and services, share news and updates, send offers and discounts, and invite customers to join your loyalty program. This will help you increase awareness and reach of your business and attract new customers.
Drive conversions and sales: You can use WhatsApp Business to showcase your product catalog, send product recommendations, provide payment options, confirm orders, send invoices and receipts, and follow up with customers. This will help you drive conversions and sales and boost your revenue.
To connect with your customers on WhatsApp Business, you need to get their consent first. You can do this by:
Adding a click-to-chat button on your website, social media, or email: This will allow your customers to initiate a conversation with you by clicking on a button that opens WhatsApp with your number pre-filled.
Adding a QR code on your physical store, packaging, or marketing materials: This will allow your customers to scan the code with their phone camera and start a chat with you on WhatsApp.
Asking for their phone number on your online store, app, or form: This will allow you to send them a message on WhatsApp after they complete an action, such as placing an order, signing up, or requesting information.
Send Feature-Rich and Personalized Messages
WhatsApp Business allows you to send feature-rich and personalized messages that enhance your communication with your customers. You can use WhatsApp Business to:
Send multimedia messages: You can send images, videos, audio files, documents, contacts, locations, stickers, emojis, and more to enrich your messages and showcase your products and services.
Send voice messages or make voice calls: You can send voice messages or make voice calls to provide quick and convenient customer support, especially when typing is not feasible or efficient.
Send video messages or make video calls: You can send video messages or make video calls to provide visual customer support, demonstrate your products or services, or share testimonials and reviews.
Use placeholders and variables: You can use placeholders and variables such as customer_name, order_number, product_name, etc. to personalize your messages and make them more relevant and engaging.
Track Your Messaging Statistics and Performance
WhatsApp Business allows you to track your messaging statistics and performance to measure the effectiveness of your communication with your customers. You can use WhatsApp Business to:
View messaging metrics: You can view metrics such as the number of messages sent, delivered, read, opened, and replied by your customers. This will help you understand how your customers are responding to your messages and how you can improve your communication strategy.
View customer feedback: You can view feedback from your customers such as the number of blocked contacts, reported spam, and opt-outs. This will help you identify any issues or problems that your customers are facing and how you can resolve them.
View label statistics: You can view statistics for each label that you have created and assigned to your chats, contacts, or products. This will help you monitor the progress and status of your orders and customers and how you can optimize your workflows.
How Much Does WhatsApp Business Cost and Is It Worth It?
WhatsApp Business is a free app that you can download and use for your business. However, if you want to use the WhatsApp Business API to send notifications or integrate with other systems, you need to pay a fee based on the number and type of messages you send. Here is how the pricing works:
Conversation-Based Pricing for Business Initiated Messages
If you want to initiate a conversation with your customers or send them notifications, you need to pay a fixed rate per message depending on the country and carrier of the recipient. The rates vary from $0.005 to $0.09 per message. You can check the rates for each country .
However, you can also qualify for a discounted rate if you send messages that are highly structured and templated. These are called message templates and they are pre-approved by WhatsApp. You can use message templates for various purposes such as appointment reminders, order confirmations, payment requests, etc. You can check the list of message templates .
Free Service Conversations for User Initiated Messages
If your customers initiate a conversation with you or reply to your messages, you do not need to pay any fee for the messages you send back. However, there is a time limit for this free service. You can only send free messages within 24 hours of the last message received from the customer. This is called the customer care window.
If you want to send messages outside the customer care window, you need to use message templates and pay the conversation-based pricing as mentioned above.
The Benefits of WhatsApp Business for Your Business
WhatsApp Business is a powerful tool that can help you grow your business in many ways. Here are some of the benefits of using WhatsApp Business for your business:
Reach a large and engaged audience: WhatsApp has over 2 billion users worldwide who use the app daily to communicate with their friends, family, and businesses. By using WhatsApp Business, you can tap into this huge and active market and reach potential customers who are already familiar with and trust the platform.
Provide fast and convenient customer service: WhatsApp Business allows you to provide fast and convenient customer service by enabling you to respond to customer queries, requests, feedback, and complaints in real-time. You can also use automated responses and chatbots to handle common or repetitive tasks and save time and resources.
Increase customer satisfaction and loyalty: WhatsApp Business allows you to increase customer satisfaction and loyalty by providing personalized and timely communication, sending feature-rich and relevant messages, offering payment options and order updates, collecting feedback and reviews, and rewarding loyal customers.
Boost conversions and sales: WhatsApp Business allows you to boost conversions and sales by showcasing your product catalog, sending product recommendations and offers, providing payment options and order confirmations, following up with customers, and cross-selling and upselling your products and services.
Reduce costs and increase efficiency: WhatsApp Business allows you to reduce costs and increase efficiency by using a free app that integrates with your existing systems and workflows, automates your communication and tasks, provides you with valuable insights and analytics, and enables you to manage your business from anywhere and anytime.
Conclusion
WhatsApp Business is a great tool for businesses of any size and industry to connect with their customers, provide customer service, and grow their business. It is easy to download, set up, and use, and it offers a range of features and benefits that can help you achieve your business goals.
If you want to download WhatsApp Business and start using it for your business, you can follow the steps and tips we have shared in this article. We hope you found this article helpful and informative. If you have any questions or feedback, feel free to contact us on WhatsApp Business.
FAQs
Here are some frequently asked questions about WhatsApp Business:
Can I use WhatsApp and WhatsApp Business on the same phone?
Yes, you can use WhatsApp and WhatsApp Business on the same phone, but you need to have different phone numbers for each app. You cannot use the same phone number for both apps.
Can I use WhatsApp Business on multiple devices?
Yes, you can use WhatsApp Business on multiple devices, such as your phone, tablet, laptop, or desktop. However, you can only use one device at a time. If you want to switch devices, you need to log out from the previous device and scan the QR code on the new device.
Can I transfer my chat history from WhatsApp to WhatsApp Business?
Yes, you can transfer your chat history from WhatsApp to WhatsApp Business if you are using the same phone number for both apps. You can do this by backing up your chat history on WhatsApp and restoring it on WhatsApp Business. However, if you are using different phone numbers for each app, you cannot transfer your chat history.
How can I verify my business on WhatsApp Business?
You can verify your business on WhatsApp Business by applying for a verified business account. A verified business account has a green checkmark badge next to its name. This indicates that WhatsApp has confirmed that the account belongs to an authentic business. To apply for a verified business account, you need to fill out this and wait for WhatsApp to review your application.
How can I delete my WhatsApp Business account?
You can delete your WhatsApp Business account by following these steps:
Open the WhatsApp Business app and tap on More Options > Settings > Account > Delete My Account.
Enter your phone number and tap on Delete My Account.
Select a reason for deleting your account and tap on Delete My Account again.
Your WhatsApp Business account is now deleted.
Note that deleting your WhatsApp Business account will:
Delete your account from WhatsApp.
Delete your message history.
Delete your Google Drive backup.
Delete you from all of your WhatsApp groups.
Delete your business profile information.
Delete your product catalog.
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